The lines between marketing and public relations continue to blur. Ninety percent of PR agency professionals and 82% of in-house PR pros predict PR will become more integrated with marketing over the next five years, according to a recent college study. Is this trend a collision course, or a roadmap to success? Sarah Erkmann Ward, APR, president of Blueprint Alaska, will provide her thoughts on how overlap between the two disciplines can improve the performance of an organization or brand.
Who should attend:
Meet Our Speaker
Sarah Erkmann Ward, APR, is the president of Blueprint Alaska, a public affairs and communications firm. Ward works with clients whose business takes place in the public square, and desire to do so in a strategic way that mitigates risk and builds goodwill. From playing pivotal roles in campaigns to preserve oil tax reform to serving as spokesperson for statewide organizations and elected officials, her experience and reputation in Alaska is well established. Ward was named the Public Relations Society of America Alaska Chapter’s “Communicator of the Year” in 2017. She is also accredited in public relations (APR) by the Public Relations Society of America.