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Event Details

Do you ever feel like your favorite brands ‘just get you’? It’s no accident that they find their way directly in front of you, whether that’s using traditional or digital advertising platforms. Learn the best ways to define, target and reach your ideal client, customer or patient using Audience Targeting methods via digital banner ads and video. Don’t let your advertising efforts get lost in the clutter – make sure your target audience knows what you have to offer. 


Who Should Attend:

  • Marketing Manager/Directors
  • Business managers
  • Digital specialists
  • Individuals that have run a digital campaign but want to improve their performance



  1. How to define your target audience
  2. Which targeting criteria best suits your digital ad efforts
  3. Banner Ad and Video Usage
  4. Adapting your message/creative 

Our Speaker:

Yvette Morales is the Digital Sales Manager at Anchorage based Channel 2 & CBS 5. During her tenure with Gray Media Group, she has pushed digital boundaries and repeatedly crafted award-winning local and national marketing campaigns. Yvette stays well versed with the continuously changing digital platform through education, market research and most importantly adaptability, to ensure companies are utilizing the most effective techniques and strategies available.

Venue Information

This event takes place online.

Organizer Information

AMA Alaska

P.O. Box 241444
Anchorage, AK 99524-1444

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