OK
41583877 7725 4ca7 b746 4b3c324f3b0a

Event Details

In this session, presenter Melissa Moody will examine the role of data-driven insights for marketers. You'll leave with a better understanding of how to use data to map audiences, improve ROA, and track performance. Perhaps most importantly, Melissa will imbue a firm understanding of core business objectives and which metrics matter most to that success.


About the Presenter

As Google’s Mobile Strategy Lead for the Travel industry, Melissa consults with the largest travel advertisers across Google’s digital platforms. This involves analyzing consumer, product, and market trends in the mobile space to deliver strategic insights and recommendations. She previously worked as Industry Marketing Manager for Travel, engaging with partners to plan and implement effective online strategy. She has worked in Travel since joining Google in 2007.

Melissa has a Masters in Education and earned her B.A. from Dartmouth College. Her passions include adventuring outdoors, family time, reading, and travel.


Agenda

  • 11:30-12:00 PM: Doors Open; Check In; Networking
  • 12:00-1:00 PM: Lunch & Presentation

AMA Membership

Enjoy exclusive access and members-only pricing at our signature events by becoming a member of the American Marketing Association! You’re just one step away from connecting and engaging with the largest community of marketing professionals in Alaska and North America.

Click here to get started.



Venue Information

725 E Fireweed Lane
Anchorage, AK 99503
(907) 263-5502
Staticmap?center=61.1978958, 149.8697026&zoom=13&scale=2&size=936x250&markers=|61.1978958, 149

Organizer Information

AMA Alaska


P.O. Box 243673
Anchorage, AK 99530

More Events

Welcome to the New MyNorthTickets!

We’re excited to bring you a brand new experience on MyNorthTickets. We’ve added new features, updated our design and have made the site intuitive and easy to use. If you have any questions, comments or feedback, visit our contact page. We would love to hear from you!