Did you know that you should be updating your website every 2-4 years? Technology and trends change so fast that building a strong website can make a big difference for your business. Your website is likely the first significant interaction a customer will have with your brand. It is essential to make sure it is up-to-date, easily found and effectively engaging customers. But even an experienced marketer can quickly become overwhelmed by all the considerations in revamping, or even updating, a website. Join AMA Alaska and award-winning web developer, Bear Collins on January 14^th and discover the strategies that are making a difference to you customers. Learn the latest trends and best practices, determine what content on your website is really working, discern what you need to do first … and when you should hire someone else. Know how your website will help your businesses grow, even during times like Covid.

Who should attend:

• Marketing professionals in charge of the performance of their company website
• Entrepreneurs using a website to promote their business
• People responsible for contributing content to websites
• Professionals that oversee metrics and website reporting

Takeaways:

• Trends in web: How are people pushing during these times?
• Easy Websites: How do I establish my digital presence without any knowledge of web design or the funds to hire a 3rd party developer?
• Should you hire out: Self-serve platforms v. 3rd party companies.
• Tracking: How do I know that people are consuming my content? How do I know what is and isn't helpful to my users?

Speaker:

Bear Collins is the Director of Creative Technology at Spawn Ideas. He has received numerous awards in the digital space for both marketing and web development. Having worked for large international agencies as well as small 12 person shops, Bear has had experience dealing with all sizes of clients and a variety of scopes from Lowe's, AT&T, and Snickers, to local car dealerships and magic shops. He also teaches interactive development and creative technology at Creative Circus (graduate program).

Webinar is free to all AMA Members, $10 for non-members.